CATALYST 4 CARE is a unique sales and marketing organization that is focused on bringing innovative medical devices to market in Canada and the U.S. At CATALYST 4 CARE we recognize the need for organizations of all sizes to have access to top performing sales and marketing professionals that are embedded in the healthcare space. Access to these experts can be an insurmountable barrier to SME’s and innovative organizations. We recognize the need to help these companies bring their outstanding innovations to market without draining company resources which are better spent in support of ongoing Research & Development and Operations.
Our team includes a network of some of the most experienced and successful sales and marketing executives in the medical device industry across North America. Our executives have decades of experience working for leading firms, both multinational and small to mid-size enterprises and have connections across all clinical specialties and procurement organizations in the healthcare sector. In addition to our experience and expertise in healthcare sales and marketing, we have a team of health system management professionals that understand Health Technology Assessment (HTA) criteria, processes and policies, leading an informed approach to adoption of new technologies into health systems across North America.
We specialize in providing precise and efficient paralegal services tailored to the unique needs of the healthcare industry. Whether you require drafting, review, or comprehensive analysis of contracts, our expertise ensures that your agreements are clear, compliant with healthcare regulations, and aligned with your organizational goals. We are committed to delivering meticulous attention to detail, safeguarding your interests, and saving you time by managing the complexities of healthcare-related contractual documentation with professionalism and care. Let us be your trusted partner in navigating the legal intricacies of the healthcare sector.
We specialize in drafting and reviewing contracts tailored to the healthcare industry, ensuring they are clear, compliant with regulations, and aligned with your operational needs. From creating new agreements to analyzing existing ones, we focus on protecting your interests, identifying potential risks, and ensuring all terms are enforceable and structured to meet the unique challenges of the healthcare sector.
We provide specialized incorporation services for healthcare businesses, including preparing and filing all necessary documents to ensure compliance with industry-specific legal requirements. Our services include setting up an initial corporate minute book and offering clear advice to establish your company structure correctly, tailored to the unique needs of the healthcare sector.
We offer comprehensive services for the development and management of Standard Operating Procedures (SOPs) tailored to the healthcare industry. Our expertise ensures your organization operates efficiently, complies with healthcare regulations, and maintains consistent, high-quality performance in all operations.
Under this exclusive program, Catalyst 4 Care works with only select companies whose products are on the leading edge of innovation in the healthcare market that truly transform healthcare in areas of efficiency and clinical effectiveness. Many of the products we represent in this space are disruptive technologies that revolutionize the way healthcare is delivered, bending the cost curve and enhancing patient outcomes along the way.
During this first phase we road-test the innovation to validate market assumptions and assess market uptake, informing the marketing plan with valuable insight into customer demand and market factors. During Phase One the product is pitched to critical decision makers in key accounts across select geographic locations. Outcome measures include collection of product feedback, price point assessment, impact on clinical need, viability and expected timelines for uptake of the innovation. During this phase we actively seek initial trials, targeting early adopters and key opinion leaders to gain some market traction.
The information collected in Phase One is refined and incorporated into strategic sales and marketing plans that are based on validated market data. The Catalyst 4 Care team is comprised of highly experienced sales and marketing professionals that have successfully created and launched innovative healthcare products into both the Canadian and U.S. markets. This experience translates into effective marketing plans which target specific market segments, accounts and call points that our sales team can hit the ground running with to quickly capture sales and expand market uptake. Our experience dictates that even the best product innovations fail without robust marketing and sales plans and time to market is critical.
During the final phase of our ‘Catalyst to Market’ Program, our sales and marketing teams are actively engaged in pursuing sales opportunities. We set lofty yet attainable targets for our teams and incentivize them on quick conversion of opportunities into sales. This proven methodology within our network allows us to accelerate an organization’s market success. Key metrics are jointly developed with your organization and investors to determine outcome measures that define success. We continue to work with your organizational stakeholders at regular intervals to report on key metric attainment and important market feedback received.
We focus on driving innovation across the continuum of care, from home care and community to long term care and acute care settings.